Hansa Group has been implementing its growth-focused strategy continuously and consistently since 2007. This strategy is orientated around optimization of the Care Chemicals value chain, and is intended to further increase profitability. Thanks to its strategic acquisition of WIBARCO in 2007, the Genthin facilities in 2009, and LUHNS GmbH in 2010, Hansa Group even now covers broad sectors of the value chain, and has developed into one of Europe's leading integrated suppliers of Care Chemicals for detergent and body care products.
On this sound basis, Hansa Group now plans to expand both its business volume and its market shares by means of organic and external growth in the next few years. The Group is pursuing, on the one hand, the aim of further deepening and expanding the value chain and its market position in the Care Chemicals sector and, on the other hand, of optimizing purchasing synergies and increasing production capacity by means of systematic activity in the Trade segment.
Hansa Group benefits from a number of cost advantages along the value chain:
- Exploitation of purchasing synergies
- Lowest-cost production process for LAB
- Optimized logistical costs
- Optimization of production capacities
- Medium-sized, decentralized corporate structure